I’ve written before on my work with corporate culture change.  In particular, I wrote about how culture is unconscious and works at the implicit level. So the strategy to change it needs to make the unconscious and implicit more conscious and explicit.  So we identified and labelled behaviors that we felt were the critical few that needed to be addressed and then defined the new behaviors that we desired and recognized and reinforced those.

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Neuroscience and the workplace is a relatively recent topic. It is kind of one of those topics that naturally lends itself to tweets, magazine cover articles, books and media appearances. Add the fact that it has a compelling speaker like David Rock as one of its key proponents and it has all the makings of a trendy topic.   Most of the applied work in this area traces back to David Rock, so let’s look at his perspective.

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